Google Ads, what is it? How can I use it for my business ?

Getting started with google ads

Before you begin building your Google ad campaign, make sure you have a clear goal in mind.

Let’s take a closer look at

1. How to setup a successful google ad campaign ?
2. The importance of goals ?
3. What types of Google Ads Campaigns should you run?
4. Tracking the campaign ?

Before spending any time or money on Google Ads make sure you have a clear goal in mind to make it successful. Google ads can be an excellent strategy for your business to target the right customers, scale up, crack rapid results that will turn into leads and sales. So ads require significant time and effort because every impression or click costs money from your marketing budget. 

Examples of Goals

• Increasing Brand Awareness
• Creating Leads
• Increase site traffic
• Sales
• Retargeting 

With the campaign goal in mind research and understand your target audience.

• Check the websites your target audience visits and understand what kind of language those website use.
• Check the kind of ads and text the competitors use.

How can I set a goal and what kind of ad I should run? 

Different campaigns will work better than others depending on the type of goal you’re aiming to attain. For example, If your goal is to generate leads. You could choose to combine a Search and Display Campaign. Both are excellent ways to reach in front of a targeted audience who might be looking for what you have to offer or sell. If you wanted to scale up sales on your e-commerce site, you could create a Shopping Campaign. 

Tracking the campaign

To ensure that your goal is met, you must track the activities that users can do on your site, commonly known as conversions. Conversions will differ slightly from one company to the next and below are some examples of popular conversions:

• Contact form submissions
• Phone calls
• Sign-ups
• Purchases/sales

Is it possible for my goal to change? 

Yes. Your Google Ads Campaign will develop and alter over time, just like your business. This means that the goal you set at the start of your campaign may not be the same as the one you wish to focus on afterwards.

Is it possible for me to have more than one goal?

Yes. It’s pretty common to have multiple goals at the same time.

Why Having A Goal Is Important:

• It helps with selecting the appropriate ad campaign.
• To select the conversion.
• To make sure you are heading towards right direction.

If you have any questions, Feel free to contact us, we’re always happy to help.