At TCD, we see branding as more than just a logo or colors. We ensure your brand not only looks great but works effectively to attract the right customers and keep them coming back.
Tailored to deliver the best
At TCD, we offer two types of branding services. Whether you're a brand-new business or a company that's ready to grow, we’ve got you covered.
Visual Identity Design
This service is perfect for businesses that are just starting and need to create a visual identity—basically, how your brand looks to the outside world. Think of it as giving your company its own "face" that people can recognize and remember.
Summary of Visual Identity Design
Suited for:
Startups
Timeframe:
Less than a month
Pricing Model:
Starts at ₹50,000 + GST
Clients who have availed this process:
Logo Design
We create a unique, memorable logo that visually represents your business, much like McDonald's yellow "M" or Apple's bitten apple.
Color Palette and Typography
We develop a distinctive set of colors and fonts to consistently reflect your brand’s personality across all platforms.
Basic Brand Guide (up to 10 pages)
A concise guide outlining how to use your logo, colors, and fonts to maintain a cohesive, professional look across your brand materials.
Basic Stationery
We design essential items like business cards, letterheads, and more to give your brand a polished, professional appearance.
Comprehensive Branding
This service is for companies that have been around for a while and are ready to take their brand to the next level. Maybe your business is growing, or maybe you want to update your brand to reach new customers. We go beyond just designing your logo—we help you build an entire brand story.
Summary of Comprehensive branding
Suited for:
Growth Stage Companies / Enterprises
Timeframe:
3 - 9 months depending on the project
Pricing Model:
As per the project.
Clients who have availed this process:
Brand Research and Analysis
We conduct thorough research on your market, competitors, and target audience, identifying key opportunities to position your brand and differentiate it from competitors.
Brand Strategy
We create a detailed strategy that defines your brand’s vision, mission, messaging, and unique selling points, ensuring cohesive and consistent communication.
Brand Design Systems
We develop a complete visual system with logos, colors, fonts, and design elements to maintain consistency and make your brand easily recognizable across all platforms.
Extended Brand Assets
We design additional branded materials such as social media templates, packaging, and merchandise to strengthen your brand’s presence across various touchpoints.
We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.
Here’s how we work to build your brand from the ground up:
Discover
We start by understanding your business, your market, and your goals. Whether you’re a startup or an established company, we dig deep to uncover insights that will guide your branding.
Strategy
Based on our research, we craft a brand strategy and positioning that defines your unique value and sets you apart from competitors.
Design
Our creative team brings your brand to life through logos, typography, color palettes, and more. We ensure that each design element aligns with your brand strategy and marketing objectives.
Refinement
We collaborate with you every step of the way, refining the designs until they’re perfect and ready for launch.
Launch
Once finalized, we provide a comprehensive brand guide and all the assets you need to take your brand live.
FAQs
Discover how our growth marketing strategies work. Get clear answers to common questions and insights to accelerate your business.
What branding services does TouchCraft offer?
We offer a comprehensive range of branding services, including brand identity development, logo design, brand guidelines, packaging design, and brand strategy consulting. Our goal is to create a cohesive and memorable brand presence for your business.
Why is branding important for my business?
Branding is crucial because it helps differentiate your business from competitors, builds trust with your target audience, and creates a lasting impression. A strong brand can drive customer loyalty, improve recognition, and elevate your business's overall market presence.
How does TouchCraft approach the branding process?
Our branding process begins with in-depth research and understanding of your business, industry, and target audience. We then collaborate with you to create a unique brand identity, ensuring that your brand message aligns with your goals and resonates with your audience.
Can you help with rebranding an existing business?
Absolutely! We specialize in both creating new brand identities and rebranding existing businesses. Whether you're looking to refresh your visual identity or completely overhaul your brand, we work closely with you to ensure the rebranding process aligns with your vision and market positioning.
How long does the branding process take?
The timeline for branding varies depending on the scope of the project. For a complete brand identity development, the process typically takes 4-8 weeks. However, this can be adjusted based on your specific needs and deadlines.
How much does it cost to create or rebrand a business with TouchCraft?
The cost of our branding services depends on the specific needs of your business, the services required, and the scope of the project. Since most of our branding solutions are customized, we provide tailored proposals after discussing your goals. Contact us for a consultation to receive a detailed quote.
