Spic Laundry
Revolutionizing Laundry: A Tailored UI/UX Solution for Traditional Clothing in Saudi Arabia
We developed a user-friendly laundry app specifically for the Saudi Arabian market, focusing on the unique needs of traditional clothing styles and cultural behaviors. Our design emphasized ease of use, ensuring seamless navigation and convenience for users. By incorporating local preferences, we created an app that not only meets customer needs but also enhances their laundry experience.
Middle East
Design System
UI + Prototype
Multi Lingual (RTL)
Client:
Spic Laundry
Location
Saudi Arabia
Year
2022
Industry
Laundry Service
Service Category
UI/UX Design
Background:
Spic proudly stands as the pioneer in Saudi Arabia, offering services that are not only hazard-free but also elevate your clothing experience. Our commitment to health and quality service sets us apart. We've harnessed the power of specialty chemicals that are gentle on both your garments and your body, introducing innovative cleaning methods that surpass traditional Dry Cleaning.
Project Brief:
Spic proudly stands as the pioneer in Saudi Arabia, offering services that are not only hazard-free but also elevate your clothing experience. Our commitment to health and quality service sets us apart. We've harnessed the power of specialty chemicals that are gentle on both your garments and your body, introducing innovative cleaning methods that surpass traditional Dry Cleaning.
Role of TCD:
TCD roles can be summed up as follows.
Understand the project
Design System
Challenge:
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Approach:
The app had a cluttered interface, making it difficult for users to navigate and find essential features.
Research & Analysis:
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture:
Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping:
We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Visual Design & Style Guide:
We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Process:
The app had a cluttered interface, making it difficult for users to navigate and find essential features.
Information Architecture:
Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping:
We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Visual Design & Style Guide:
We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Usability Testing:
We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Conclusions:
The app had a cluttered interface, making it difficult for users to navigate and find essential features.
What we learned from this project.
We learned how to design a smartwatch interface for use in real devices, and gained insight into how smartwatches work in their environment.
We were able to create an immersive experience for users when purchasing new products.
The successful project hand-off helped to establish growing trust, allowing us to work on larger engagements in the future.
We have developed an aesthetically appealing, user-friendly and accessible user experience for users.
We would like to express our gratitude to BoAT for giving us the opportunity to come together and craft a credible experience for CoveIOT.
From marketing strategy to campaign execution, we take care of it all. The emphasis here is on creating growth.
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