Leveraging
Digital Marketing
to Drive Footfall
Client:
Stake.com
Year
2023-24
Type
App
Location
India
Services
Marketing
Video Editing
SEO
Challenge
Stake.com needed to attract more Indian users to their platform during the IPL 2024 season. Their challenge was to introduce the new UPI payment option and educate users on the registration, deposit, and withdrawal processes, reducing confusion & improving ease of use.
About Client
To address the user acquisition challenge, we created informative and engaging videotutorials in both English and Hindi, demonstrating how to register, deposit, place bets, andwithdraw on the Stake.com platform using the newly introduced UPI payment method. Wefocused on mentioning the UPI facility available on the platform.To address the user acquisition challenge, we created informative and engaging videotutorials in both English and Hindi, demonstrating how to register, deposit, place bets, andwithdraw on the Stake.com platform using the newly introduced UPI payment method. Wefocused on mentioning the UPI facility available on the platform.
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Our Process
We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.
Understanding The Challenge
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner Framer.
Crafting the Winning Play
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner Framer.
Executing a Seamless Campaign
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner Framer.
Results-Numbers that Matter
Key Metrics that Highlight Growth and Engagement
A specific WhatsApp business number was dedicated to the marketing activities associated with TCD. With this, all inquiries through this channel were attributed to TCD campaigns. (calls, messages, WhatsApp messages, etc.) Meta Inbox with ad IDs. Each ad campaign we ran had unique IDs with TCD tags. The leads generated through these campaigns were easily identified in the meta business suite. The user acquisition on the website was tracked using Google Analytics. Through GA, we can understand how the users came to our website and interacted with our pages.
25%
Increase in
Subscriber Numbers
25%
Increase in
Website traffic and user registration.
25%
Increase in
Number of bets placed through the platform.
What Our Client Says?
We at stake are extremely pleased with TouchCraft Digital’s outstanding work. Their professionalism, timely submission, and high-quality results have consistently exceeded our expectations. The team’s attention to detail and commitment to excellence have recommend TouchCraft Digital’s service and look forward to future collabrations. Thank you, TouchCraft Digital
Naveen Ravi Joseph
MARKETING COORDINATOR
From marketing strategy to campaign execution, we take care of it all. The emphasis here is on creating growth.
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