8Berries
Discover how we crafted a premium digital identity for 8Berries, a global berry brand rooted in India. This case study highlights how research-driven branding, thoughtful UI/UX design, and a Framer-built website came together to express freshness, global quality, and farm-to-table authenticity for a modern, health-conscious audience.
8Berries is a global berry brand rooted in India, with farms across Chile, the Netherlands, Portugal, Morocco, and Australia. Combining traditional farming wisdom with modern innovation, the brand grows berries that embody taste, nutrition, and sustainability — brought to life through a digital experience as fresh and refined as their produce.
8Berries partnered with TouchCraft Digital to craft a premium global website that highlights its diverse berry portfolio and sustainable farming ethos. The goal: build credibility, attract partners, and connect emotionally with audiences. Deliverables included website design, development, content refinement, and launch support — all completed in close collaboration within six months.
TCD roles can be summed up as follows.
Designing a global digital identity for 8Berries meant blending authenticity with sophistication. The site had to showcase multiple berry varieties with rich visuals and details while staying fast and responsive. The key challenge was crafting a storytelling experience that honored the brand’s Indian roots yet reflected the elegance of a premium international brand.
Creating a global digital identity for 8Berries meant blending authenticity with sophistication — showcasing diverse berry varieties with rich visuals and details while ensuring speed, responsiveness, and a storytelling experience that bridges Indian roots with global elegance.
Discovery & Research: Studied 8Berries’ global operations, brand ethos, and competitive landscape to identify its unique differentiator — sustainable, multi-origin farming.
Experience Strategy & Architecture: Defined a smooth content flow covering key sections like Home, About, Berries, Farming Practices, Global Presence, and Distribution — ensuring intuitive exploration.
UI/UX Design Direction: Used vibrant berry tones and natural greens with generous whitespace to convey freshness and luxury.
Visual Storytelling: Incorporated high-resolution imagery, subtle transitions, and minimal layouts for a premium, immersive experience.
Responsive Design Optimization: Focused on performance within Framer, optimizing for fast loading and cross-device consistency.
Content Enhancement: Refined brand voice to feel warm, nature-inspired, and globally premium.
Every part of the 8Berries website was crafted to reflect freshness, quality, and care. Built in Framer, the platform combines rich visuals, seamless responsiveness, and intuitive storytelling to showcase the brand’s global journey.
Design Elevation: Developed a refined look inspired by natural tones and premium aesthetics — balancing visual richness with usability.
Complex Structure: Organized eight berry types with detailed nutritional and regional information through a well-planned content hierarchy.
Interactive Experience: Integrated smooth scrolls, hover states, and transitions within Framer to make navigation fluid and engaging.
Responsive Brilliance: Ensured full adaptability across devices without sacrificing image quality or load speed.
Content & Copy Alignment: Enhanced storytelling with concise, sensory-rich language that communicates care, craftsmanship, and sustainability
Performance Optimization: Optimized assets and layouts within Framer for quick load times and stable performance globally.
Collaboration Loop: Worked closely with 8Berries’ leadership team for iterative reviews and refinements, ensuring the final outcome aligned perfectly with their vision.
Showcasing the tangible outcomes of our collaboration with 8Berries — this section highlights how strategic design and development elevated the brand’s global presence, enhanced user engagement, and created a lasting digital impression across diverse markets.
The final 8Berries website positioned the brand as a premium, globally credible name in sustainable agriculture. The client praised its elegance, performance, and storytelling depth. The site delivered an immersive, high-quality experience that resonated with audiences and partners alike, strengthening brand perception and engagement worldwide.
Key Outcomes:
Elevated brand credibility across global markets.
Positive feedback from distributors and partners.
Increased engagement on product and contact pages
Seamless performance across devices, powered by Framer.
The 8Berries website stands as a true reflection of the brand — fresh, vibrant, and easy to connect with. Built on Framer, it ensures seamless performance and a responsive experience across all devices, from mobile to desktop.
Designed for Every Users: The site’s clean layout and intuitive design make it effortless for visitors to explore, whether they’re discovering berry varieties or learning about the brand’s farming practices.
Built for Long-Term Impact: Beyond design, our focus was on creating a strong digital foundation that can evolve with the brand — supporting updates, campaigns, and future growth with ease.
Strategic Partnership: Our partnership with 8Berries goes beyond visuals — it’s about creating a lasting online presence that mirrors the brand’s promise of freshness, quality, and care.
Design That Connects: Every visual detail ensures that freshness, quality, and authenticity resonate with the audience.