Eazycare Medical Center
Learn how we transformed Eazycare Medical Center’s marketing in Ajman, attracting high-intent patients through targeted campaigns, standout creative, and a full-funnel digital strategy, driving higher conversions and revenue.
Eazycare Medical Center is a multidisciplinary healthcare and medical aesthetics clinic in Ajman, UAE, offering laser, PRP, dental, dermatology, and general medical services. Despite strong infrastructure and qualified doctors, its marketing lacked differentiation and failed to reflect the clinic’s true medical credibility.
The project aimed to rebuild Eazycare’s marketing and sales funnel to improve lead quality, boost conversion rates, and lower acquisition costs. TCD focused on promoting core revenue services through performance-driven campaigns while aligning content, targeting, and sales processes to directly influence monthly clinic revenue.
TCD roles can be summed up as follows.
Eazycare faced low-quality leads, weak conversion rates, and rising acquisition costs in an intensely competitive Ajman market. Discount-driven competitors, misaligned internal ads, and a disconnected sales funnel made it difficult to convert interest into revenue despite strong doctors and clinical infrastructure.
TCD approached the engagement by rebuilding Eazycare’s marketing system end to end. The focus was on attracting high-intent patients, differentiating the clinic from discount competitors, and aligning advertising, content, and sales operations into a single performance-driven funnel.
Detailed Breakdown
Re-segmented campaigns by core services such as Laser, PRP, and Dental to improve message relevance and intent.
Shifted targeting away from price-sensitive audiences toward patients seeking medical-grade, doctor-led treatments.
Built structured cold, warm, and retargeting funnels to capture, nurture, and convert demand.
Repositioned creatives to highlight real doctors, clinic infrastructure, safety standards, and technology instead of generic offers.
Introduced bilingual (Arabic and English) messaging to better connect with local Ajman audiences.
Prioritized educational and before/after content to build trust and credibility on social platforms.
Created feedback loops between marketing and sales teams to continuously refine targeting, creatives, and lead quality.
With the strategy defined, TCD executed service-specific performance campaigns and restructured the sales funnel. The focus shifted from volume-based lead generation to measurable revenue impact by tightly integrating ads, content, and clinic operations.
Launched separate Meta ad campaigns for Laser Hair Removal, PRP Therapy, and Dental Implants, each with tailored messaging, creatives, and landing flows.
Built layered audience structures including cold interest audiences, high-intent retargeting pools, and lookalike segments based on converted patients.
Replaced generic offer creatives with authentic clinic visuals, doctor-led videos, procedure explainers, and before/after transformations.
Highlighted medical credibility through content featuring licensed doctors, treatment safety, technology, and real patient outcomes.
Implemented bilingual creatives (Arabic and English) to increase relevance and engagement within Ajman’s local audience.
Optimized lead routing so high-intent leads were assigned to top-converting doctors, improving consultation-to-sale ratios.
Introduced retargeting flows for “almost converted” leads using reminder ads, testimonials, and educational follow-ups.
Refined sales scripts and follow-up processes to match the intent and service awareness created by ads.
Monitored daily performance metrics including CPL, CAC, and conversion rates to reallocate budgets toward highest-ROI services.
Scaled spend selectively on Laser and Dental campaigns once improved efficiency and sales correlation were confirmed.
TCD’s intervention delivered significant performance improvements across key services. Laser campaigns achieved over five times higher conversion rates while reducing acquisition costs by nearly threefold. PRP and Dental services saw improved lead quality, stronger conversion rates, and lower CAC. Most importantly, ad performance showed a direct and consistent correlation with monthly clinic revenue growth.
Performance Marketing Results (TCD vs Eazycare In-House)
Laser – The Breakthrough Service
Metric | Before | With TCD | Improvement |
|---|---|---|---|
Leads | 24 | 231 | 862% |
Conversion Rate | 4.17% | 21.65% | 5× more effective |
CAC | AED 159.97 | AED 49.97 | 3× more efficient |
Laser Ad Spend Impact:
The monthly ad spend before was small (AED 159.97), resulting in negligible conversions
TCD increased spend to AED 2,498, but because CPL and CAC dropped, sales skyrocketed.
PRP – Improved Lead Quality & Conversion
Metric | Before | With TCD |
CPL | 21.82 | 14.84 |
Conversion Rate | 11.43% | 20.35% |
CAC | 262.56 | 72.91 |
Insight:
High-quality targeted ads combined with doctor alignment significantly increased PRP sales.
Dental Implant – The Highest ROI Service
Metric | Before | With TCD |
CAC | 51.66 | 21.47 |
Conversion Rate | 19% | 32.69% |
Insight:
TCD identified dental implants as the highest-ROI category and scaled campaigns accordingly.
Sales Trends: How Ads Directly Influenced Revenue
Laser Sales (AED)
Aug: 25,529
Sep: 29,306
Oct: 36,225 (highest)
Nov (first 6 days): 8,022
Observation:
Laser sales increased in the months where TCD campaigns performed best (Sep–Oct).
PRP Sales (AED)
Aug: 28,846
Sep: 18,041
Oct: 19,170
Nov (first 12 days): 10,029
Key Insight:
PRP revenue dipped sharply in late October when Eazycare temporarily ran internal ads. Early November saw a surge again once TCD regained campaign consistency.
Ad Spend vs Sales Correlation (The Critical Story Insight)
Laser: Higher ad spend under TCD → more qualified leads → higher conversions → higher monthly sales.
PRP: Better targeting + doctor schedule alignment → higher conversion rates.
Internal Ads: Low spend or poorly targeted campaigns → sales dropped (e.g., late October PRP).
Direct Correlation:
Across the period, there was an 80% correlation between TCD-managed ad performance and clinic revenue, showing that improved ad strategy directly drove business growth.
This engagement demonstrated how a structured, performance-driven marketing system can transform outcomes in a highly competitive healthcare market. By shifting focus from cheap leads to qualified demand, TCD helped Eazycare build a scalable growth engine aligned with real clinic operations.
Key Takeaways:
Strengthened Eazycare’s positioning as a medical-grade, doctor-led clinic rather than a discount-driven aesthetic center.
Improved lead quality across Laser, PRP, and Dental services, directly impacting consultation and sales outcomes.
Reduced customer acquisition costs while increasing conversion efficiency across core revenue services.
Created alignment between advertising, content, doctor schedules, and sales follow-ups.
Established a repeatable funnel framework that can be scaled across services and future locations.