ISRM
TCD Digital successfully transformed ISRM's online presence by creating a strategic digital marketing campaign. This effort focused on building brand trust and awareness in the sexual wellness sector, increasing website traffic, and generating leads through social media channels and Google Ads.
ISRM (Institute of Sexual and Reproductive Medicine) is a medical facility based in Kerala, focusing on research, counseling, and treatment of sexual health and infertility issues. Operating in seven cities across Kerala and Tamil Nadu, ISRM aimed to enhance its reach and trust among a wider audience.
The project required enhancing ISRM’s online presence, especially in an industry filled with misinformation. The target audience included men aged 35+ and individuals seeking counseling or treatment for sexual health issues. The goal was to build trust, generate leads, and ultimately increase revenue.
TCD roles can be summed up as follows.
ISRM faced the challenge of increasing its customer base despite being a physical-first healthcare institution. Its lack of a significant online presence limited its ability to reach a broader audience and compete in a sector plagued by stigma and misinformation.
Outlining the strategic plan and methodology used to tackle the client's challenges. This section highlights our process for research, analysis, and planning to ensure a solution that aligns with client goals.
Create an Online Presence
TCD began by identifying ISRM's target audience and understanding their preferred platforms. Recognizing that potential clients were spending time on Instagram, YouTube, and Google, accounts were set up on these platforms. This strategic move allowed ISRM to reach a wider audience and improve its online visibility. By focusing on the platforms that aligned with their audience’s habits, TCD successfully enhanced ISRM's presence in the digital space.
Define Brand Tone
To establish ISRM as a credible authority in the healthcare industry, TCD worked on creating a consistent and trustworthy brand tone. Green was selected as the primary color, representing health and positivity. Additionally, custom illustrations were crafted for ISRM’s social media campaigns to maintain a cohesive and recognizable visual identity. This approach helped in building a brand that resonated with the audience and stood out in a sensitive field like sexual health.
Initiate Brand Awareness
A crucial part of TCD's strategy was to develop and initiate brand awareness for ISRM. This involved creating a thorough content strategy that focused on topics related to sexual health, debunking common myths, and providing solutions. By sharing this content across various social media channels, TCD ensured that ISRM was addressing the concerns and interests of its audience, ultimately driving more engagement and brand recognition.
Content Creation
TCD executed a targeted content creation plan, producing regular posts and ads in both English and Malayalam. These posts aimed to engage potential clients by offering informative content on sexual health issues and treatment options available at ISRM. The bilingual approach helped to connect with a broader demographic, fostering trust and educating people on important health matters.
Paid Campaigns
To further enhance ISRM’s reach, TCD implemented a series of paid campaigns. This included lead generation ads, call ads, and influencer partnerships designed to generate inquiries and consultations. These ads were strategically placed across social media platforms, improving ISRM’s engagement levels and leading to an increase in inbound leads. By collaborating with influencers and utilizing paid media, ISRM's brand visibility grew significantly.
Detailing the creative and technical work involved in executing the project. From design to implementation, this section showcases the steps taken to bring the vision to life.
Ask ISRM Campaign
TCD utilized Facebook, Instagram, and YouTube to address common sexual health concerns through the "Ask ISRM" campaign. By providing reliable information and answers to frequently asked questions, ISRM positioned itself as a trusted authority in the field of sexual health. This campaign helped demystify topics often considered taboo, allowing ISRM to build credibility and trust with its audience.
Nutrify Campaign
Through the "Nutrify" campaign, TCD highlighted the vital connection between diet, exercise, and sexual health. Engaging social media content was created to offer lifestyle tips on maintaining a healthy sexual life through everyday habits. By focusing on the importance of diet and physical activity, the campaign fostered greater audience engagement and positioned ISRM as a comprehensive health resource.
We Care Campaign
The "We Care" campaign aimed to break the silence and stigma surrounding sexual health and infertility issues. TCD crafted empathetic and educational content to address these sensitive topics, offering solutions and support to individuals facing such challenges. By dispelling myths and sharing informative content, ISRM was able to build trust and educate its audience, further enhancing its reputation as a compassionate healthcare provider.
Special Days Campaign
On special occasions like International Men's Day and World Diabetes Day, ISRM connected with its audience through celebratory and informative content. These timely posts were shared across social media to engage the community, reinforcing ISRM’s commitment to promoting health and well-being. The "Special Days" campaign allowed ISRM to participate in global conversations while maintaining a strong social media presence.
Video and Call Ads
TCD also ran a series of video and call ads to drive traffic to ISRM's website and increase inquiries for consultations. Video ads showcased ISRM’s expertise and services, while call ads encouraged direct communication, making it easier for potential clients to get in touch. These targeted ad campaigns significantly boosted ISRM's online visibility and generated a higher volume of leads and appointments.
Presenting the measurable impact and success of the project. This section demonstrates how our work achieved client objectives, improved performance, and delivered lasting results.
Created new Facebook and Instagram accounts for ISRM.
Achieved over 200,000 impressions across social platforms in the first month.
Generated over 1,000+ engagements on Facebook by December.
Received multiple new inquiries and consultations through lead generation ads.
Established a strong brand identity and awareness that led to increased revenue.
Summarizing key takeaways and reflections from the project. This section highlights lessons learned, overall project outcomes, and the value provided through our approach and solutions.
TCD’s work with ISRM highlights the importance of establishing a digital presence in healthcare. Key lessons included engaging the audience where they are, leveraging influencers, and balancing content with informative and empathetic messaging. TCD's digital efforts helped increase ISRM’s reach and build long-lasting trust with its clients.
Ensure audience engagement on social media.
Partner with the right influencers to elevate the brand.
Build a strong online presence to gain customer trust.