Overview:

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. As the Digital Marketing Manager, you will be responsible for developing, implementing, and managing our overall digital marketing strategy to drive brand awareness, lead generation, and customer acquisition. Your expertise in various digital marketing channels and tools will be crucial in expanding our online presence and ensuring the success of our marketing campaigns.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy that aligns with business objectives and drives growth.

• Lead and oversee various digital marketing channels, including Social Media Management, Performance Marketing (Meta and Google Ads), Email Marketing, Content Marketing, and Influencer Marketing.

• Collaborate with the content team to create engaging content, ensuring it aligns with brand guidelines and resonates with the target audience.

• Oversee website management, analyze traffic, and monitor user behavior to optimize conversions and enhance user experience.

• Utilize web analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and prepare regular reports for the management team.

• Manage and optimize the digital marketing budget effectively, ensuring resources are allocated for maximum impact.

• Stay up to date with industry trends, new digital marketing tools, and best practices to maintain competitive advantage.

• Lead and mentor the digital marketing team, overseeing current team operations and ensuring alignment with company goals.

• Collaborate with other departments (Sales, Product, Design) to integrate digital marketing efforts with overall business objectives.

• Knowledge of SEO and Affiliate Marketing is a plus, with the ability to leverage these channels for enhanced visibility and conversion.

• Ensure all marketing activities comply with relevant legal and ethical guidelines.

Qualifications:

• Proven experience as a Digital Marketing Manager or in a similar role for 2 years or more.

• Strong knowledge of various digital marketing channels, tools, and best practices.

• Understanding of SEO principles and affiliate marketing strategies.

• Proficient in digital advertising platforms (Google Ads, Meta Ads, etc.).

• Creative thinker with a track record of conceptualizing and implementing innovative marketing campaigns.

• Strong leadership and team management skills, with the ability to lead the current Digital Marketing team.

If you are a results-driven digital marketing professional with a passion for innovation , we would love to hear from you.