You don’t need to keep creating new content. Sometimes, the magic lies in telling the same story—just differently.

You Made a Beautiful Video. Now what?

Let’s be honest—making a good video is no small feat. Whether it’s a behind-the-scenes snippet, a webinar, a founder story, or a campaign shoot—you’ve likely spent time scripting, shooting, editing, re-editing… and finally, publishing.

But here’s the part we often forget:
That one video can bloom into a dozen different stories.
Stories for your feed, your stories, your LinkedIn, your blog, your audience.

As content strategist Ross Simmonds put it: “Create once. Distribute forever.”

So let’s talk about the beauty of stretching a single video across formats in a thoughtful, platform-native way that feels natural, engaging, and alive.

Why Repurpose a Video?

You already poured your heart (and some budget) into creating it. But most videos, after one post, quietly fade into the algorithm's abyss. That’s a shame—because inside every video is a story worth retelling.

Repurposing is not just about reach.
It’s about reframing your narrative for different moments, moods, and mediums.

Here’s what happens when you do:

• You get more content without more effort.

• You reach different audiences in the way they like to consume.

• You give your best ideas the stage time they deserve.

So, How Can One Video Turn Into Many?

Let’s say you have a 3-minute product explainer, a founder’s talk, or even a customer testimonial. With a little creativity, here’s what you can do with it:

1️. Turn Highlights into Reels, Shorts & TikToks

Pick out 15-30 second soundbites—something that makes people go “wait, that’s interesting!”
Add subtitles, a bit of background music, and maybe a call-to-action at the end.

Pro tip: These short formats love snappy beginnings. Start with a bold statement or question.

2️.  Make Instagram Stories That Feel Personal

Stories are for casual, snackable content. You can:

• Split the video into 10–15 sec segments

• Add caption overlays and emoji reactions

• Include interactive elements like polls, Q&A, or swipe-ups

Try: “Heard this tip in our latest video—have you tried it yet?” ➡️ Yes/Not yet

3.  Write a Post for LinkedIn Using One Insight

Find one key moment in the video—a quote, a stat, a realization—and build a short post around it.

• Start with a question or statement

• Drop the video clip or a link

• Close with a prompt: “What do you think?”

This makes your video part of a conversation, not just a performance.

4.  Expand into a LinkedIn Article or Blog

This is where your video becomes a story.

• Transcribe the video (use tools like Descript or just play and type)

• Flesh out your thoughts

• Add images, links, quotes—even embed the video itself

Now your audience can read the story behind the video.

📍Especially good for: Thought leadership, product updates, campaign stories

It’s Not Just Copy-Paste. It’s Re-Creation.

When you repurpose video content, you’re not recycling—you’re remixing.
The same message is told through different lenses. Different moods. Different screens.

You’re not being repetitive. You’re being strategic.
You’re not creating more noise. You’re creating more moments.

A Real-World Example

Let’s say you filmed a 2-minute video about “3 lessons from building a brand.” Here’s how you can repurpose it:

You just turned one moment of insight into 4 ways to connect.

Make It Easy, Make It Matter

You don’t need more videos.
You need more ways to let your videos speak.

Your content isn’t disposable. It’s dimensional.

And when you let it stretch—into stories, snippets, reflections—you allow it to breathe and reach the people it was meant for, in the way they were meant to receive it.

Ready to Try?

Pick one of your existing videos.
Now ask:

• Can I clip a highlight?

• Can I write a short post around it?

• Can I tell the story behind it in long-form?

You’ll be surprised how far your content can go when you stop letting it live in just one format.